Five tips to writing a great press release for your business
Without a background in media and communications, tackling something like a press release can be one of the most challenging aspects of operating your small business. The challenge is certainly worth overcoming, as a good press release can gain your business free...
CEO of PETstock Shane Young joins us for breakfast this Friday
We're so excited to have CEO and co-founder of PETstock, Shane Young, join us for our next In Conversation Breakfast instalment. Over the year we've had Dr James Campbell from the biotechnology sector right through to businessman and past mayor Darryn Lyons, and with...
BUSINESS AND SCIENCE SHOULD BE CLOSER FOR BETTER OUTCOMES
James Campbell would like to see a better nexus between business and science in Australia to help the country commercialise the research achievements of its small but innovative biotechnology sector. He told the audience at Entrepreneurs Geelong’s most recent In...
Here comes the wave, now paddle
There’s a similar “point of commitment” between catching a wave and starting a business. Anyone who has ever surfed would understand this analogy that Alistair Lawson endorses. In the water it’s the time when you start paddling hard until you feel the pull of the wave...
Having a palate for the challenges of a start-up
If a close family member described it as an “awful idea” for a new business, would you continue? What about if you were a 20-something year old and it was your Father using those words? Fortunately, Georgia Beattie persisted with her idea for a single serve package of...
A FOCUS ON ENTHUSIASM IN DARRYN’S BIG PICTURE
It may come as a surprise to people unfamiliar with traditional print journalism that the culture of daily newspapers is one of fierce competition. Both journalists and photographers alike vie to showcase their achievements in what all would agree are too few pages....
Success Means Giving Back for Olympian
They no doubt feel the benefit of ski jackets bearing the XTM logo but it’s a fair bet that many of the homeless recipients of these jackets, sleeping rough on our city streets, would not know of Pete Forras. But the former Olympic athlete doesn’t care about remaining...
‘Teacha’ Sharyn graduates to retail tea venture
It’s no accident that Sharyn Johnston chose a pun by which to name her first tea bar in the Geelong CBD. ‘TeaCha’ is the latest venture in a career that has seen her re-invent herself to become a global force in teaching people about the world’s second most consumed...
Timing and luck define this serial entrepreneur
Brendan McKeegan says an entrepreneur is someone who gives themselves the opportunity to capitalise on timing and luck. It’s a definition proven as much by failure as success for the Surf coast resident who can now best be described as a serial entrepreneur. “If...
Quick update for March
Hey Entrepreneurs, Just a quick update on some fabulous things happening around Geelong: Next EG Breakfast At our next Entrepreneurs Geelong breakfast we’ll be joined by Brendan McKeegan as he talks about Building Global Technology Giants from the Comfort of the...